Currys has launched on TikTok Shop, offering customers a new way to discover and buy technology directly within the app. The TikTok Shop will showcase a curated range of products, including health and beauty, coffee, audio and seasonal items, all shoppable without leaving the platform. Building on the success of Currys’ TikTok activity—its page has amassed over 10 million likes—Currys will partner with content creators to highlight products to new audiences. The retailer will also host TikTok Live shopping events, providing real‑time product demos and instant purchasing options in users’ feeds. The pilot, launched in partnership with THG Commerce, will expose Currys’ products to the more than 30 million monthly TikTok users in the UK. Designed to complement Currys’ omnichannel model, the trial runs alongside its nearly 300 stores across the UK and Ireland and its online site, currys.co.uk.
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Source / References: Retail Gazette