Briscoes Mailer This Week

Briscoes Mailer This Week: publication rhythm and schedule

Briscoes is a homewares retailer, not a supermarket, although the feed files it under groceries. We found no official statement about the day its Mailer is released. The only edition currently held on AdsSOS is a five-page edition valid from 30 September to 31 October 2026, so the Briscoes Mailer this week is, in practice, a monthly sheet. Our data is thin, which means other, shorter promotions may exist that we have not captured. The retailer's website also carries event pages, such as a Black Friday guide, that sit alongside the printed edition. Read the validity dates on the cover before you decide whether an offer is still running.

How to save: loyalty card and app

What Briscoes runs is the Briscoes Club. Its site says a Club Member is a customer who has opted in to receive Briscoes marketing emails, and that simply having an account does not make you a member. Members are described as receiving monthly offers by email, member-only competitions and prize draws, and early access to some major sale events. The site advertises a ten dollar welcome offer on a first online order, with a note that a minimum spend applies.

Coupons come with rules. Select customers are sent a coupon if they subscribe to the mailing list, a coupon code is valid for 30 days unless stated otherwise, and only one coupon can be used per order. The help pages also say that ASB True Rewards cannot be used in store or online. We found no points scheme and no app, so we do not describe either.

Price matching, returns and coupon rules

Consumer NZ's guide to price guarantees, whose figures date from several years ago, describes two separate Briscoes promises. One is a price promise: if an item you bought at full price goes on special within 14 days, you can ask for the difference back, with proof of purchase, in store or online. The other beats a cheaper competitor price by a further 10 percent, according to the same guide. The common conditions it lists are that the competitor is a New Zealand retailer, the item is identical and in stock at both places, and gift cards, business purchases and heavily discounted clearance stock are excluded.

Because that article is not the retailer's own page and we could not open the current Briscoes terms, confirm the present wording with a team member. We did not verify an official returns window, so we state none. Faulty goods are covered by New Zealand consumer guarantee law whatever the store's own change-of-mind rules say.

Smart shopping: hours and markdown habits

Under the Shop Trading Hours Act 1990, most New Zealand shops must close on Good Friday, Easter Sunday, Christmas Day and until 1 pm on Anzac Day, according to Employment New Zealand. Councils can adopt a local Easter Sunday policy, which does not apply to the other restricted days. Regular hours are set store by store and we found no national timetable, so use the store locator on the Briscoes website. We found no official statement about clearance or markdown habits, and the price promise above relates to specials, not to clearance.

About Briscoes in New Zealand

Briscoes Homeware is the flagship brand of the NZX-listed Briscoe Group, headquartered in Auckland, which also owns Rebel Sport in New Zealand. Wikipedia's article lists 47 Briscoes Homeware stores and 44 Rebel Sport stores, but those numbers come from an article last updated several years ago, so treat them as a guide. The company traces its roots to a hardware business founded in Wolverhampton in 1781, began trading in Dunedin around 1861 and 1862, and has been controlled since 1990 by a trust set up by managing director Rod Duke, the article says. Its advertising has been fronted by Tammy Wells, known as The Briscoes Lady, since 1989.

For comparison, the Farmers Mailer this week and the Spotlight Mailer this week cover overlapping homeware and soft furnishings ranges. The feed places Briscoes in the New Zealand supermarkets category, whereas it fits better with New Zealand home and garden retailers. The New Zealand Mailers hub lists every retailer we track.