Reduced To Clear Mailer This Week

Reduced To Clear specials: what the 2 October to 4 November flyer is about

Reduced To Clear isn't a normal supermarket, so its catalogue isn't a normal supermarket mailer. The edition we hold starts on Friday 2 October and runs to 4 November 2026, across five pages, which is a long stretch for a store whose stock changes constantly. The website itself says new products arrive every week while stocks last, so treat the flyer as a flavour of the range rather than a guaranteed shelf list. Searches like "reduced to clear specials" and "reduced to clear catalogue" are really asking one thing: what's the clearance gear this month? The scan answers part of that, and the rest depends on which branch you walk into. Since there isn't a dedicated clearance hub, we file it near the supermarkets catalogues in NZ, though it's a discount grocery and general-goods chain rather than a full-range supermarket.

How the business works

The homepage calls it New Zealand's best selection of food and drinks at bargain prices. A sponsored article from May 2024 says the first store opened in Manukau, Auckland, in 2008, partly to cut food waste, and that it takes surplus or clearance stock from suppliers, importers and manufacturers. The same piece lists frozen goods, yoghurts and cheeses, chocolate, drinks, cereals and general merchandise. The official FAQ confirms the sourcing in its own words: it deals directly with wholesalers, importers and manufacturers, and suppliers with excess stock can use a Supply Us page.

How big is it? A regional paper reported the Masterton shop as the twelfth store, and a company executive's undated LinkedIn post claims sixteen stores nationwide. Neither is a precise current count, so use the store finder for where you live. The first South Island store opened at South City in Christchurch in 2024, according to that sponsored piece.

Use-by dates, best-before dates, and what to expect

This is the question behind a lot of nervous first visits, and the FAQ is blunt: the shop never sells products past their use-by or expiry date. Some items are sold past their best-before date, which the FAQ points out is not the same thing. That's worth knowing when you load the trolley: check the printed dates, and use chilled items promptly. Chilled and dairy clearance usually lands on Thursday or Friday, according to the FAQ, and those days are popular, so "reduced to clear specials this week" shoppers who want the best pick should aim for them.

Reduced To Clear opening hours

People type the store name and a suburb all the time: Manukau, Onehunga, Whangarei, Rotorua, Porirua and so on. The official line is that opening hours vary from store to store, so the FAQ tells you to check the website or ring the shop. The same applies to public holidays. Employment New Zealand says almost all shops must close on Christmas Day, Good Friday, Easter Sunday and Anzac morning until 1pm, with narrow exemptions. Whether a clearance store qualifies for any of those exemptions isn't something the page spells out, so check the branch before heading in on a long weekend. The question "is reduced to clear open on waitangi day" is a good example of a holiday that isn't one of the restricted days but is still branch-specific.

SuperGold card on Tuesdays

If you hold a SuperGold card, the government's SuperGold site lists an ongoing in-store offer at Reduced To Clear on Tuesdays, applied to the total purchase when you show the card at the till. It is in store only, as that listing says. That's the one concrete loyalty-style perk we could verify. The homepage also invites you to subscribe for savings tips, giveaways and deals, but I found no points scheme, and I won't invent one.

Prices, GST and shopping online

All prices on the main site include GST and are in New Zealand dollars. There is a separate online store at reducedtoclearonline.co.nz, linked from the footer. Delivery terms, payment methods and the returns policy sit in the site's terms and security pages, which I could not open, so I'm not quoting them. Searches such as "does reduced to clear have afterpay" and "does reduced to clear accept payment cards" are common, and the Security and Payment page is where to look.

Compare with full-range supermarkets

Clearance shopping works best as a supplement. Use it for pantry stock, snacks and drinks, then fill the gaps at a regular chain. The PAK'nSAVE weekly mailer, the New World specials this week and the Woolworths NZ mailer are all in the New Zealand catalogues hub for a side-by-side look.