Super Liquor Mailer This Week

Super Liquor Mailer This Week: publication rhythm and schedule

Super Liquor is a liquor retailer, not a grocer, and AdsSOS lists it in the New Zealand supermarkets category only because the feed supplied that grouping. The latest Super Liquor Mailer we hold is titled as new specials, is valid from 12 October to 1 November 2026 and has seven pages, which is a three-week span starting on a Monday. The retailer's homepage says new deals appear every two weeks, so the edition dates we hold do not match that rhythm exactly. We found no official statement of a release day, so use the printed dates and check the site for the current deals list.

Stores are independently run, so advertised lines can differ between branches. The site asks visitors to choose a store before showing full stock availability, which is the most reliable way to confirm what is available near you. Alcohol is sold to people aged 18 and over, and the homepage asks visitors to confirm their age on arrival.

How to save: loyalty card and app

The Super Liquor loyalty programme is called Super Rewards and is built on Cashpoints. According to the retailer's terms and promotional page, as summarised in search results, membership is free, points are earned on qualifying in-store purchases at roughly one point per dollar, and one point is worth one cent. Points are not currently earned on purchases made through the website, cannot be cashed out and expire three years after issue. A store may deduct the value of points already earned when it refunds a purchase. The homepage also mentions a Premium Spirits Club, but we could not find a description of what it offers, so we say nothing further.

Price matching, returns and coupon rules

We found no published price-match policy. For online orders, the sales terms say defective goods may be returned to the store, and some stores run event sale-or-return offers only when they are advertised at the time of ordering and the goods are resaleable. Delivery charges may apply and are shown at checkout, delivery times are estimates, pickup orders must be paid for online, and alcohol must be signed for by someone aged 18 or over who may be asked for ID. The homepage advertises free pickup and nationwide delivery. Read the full terms before ordering.

Smart shopping: hours and markdown habits

Opening hours are set by each franchise store, and we did not verify them, so use the store finder. The general Shop Trading Hours Act 1990 requires most shops to close on Good Friday, Easter Sunday and Christmas Day and before 1 pm on Anzac Day, subject to exceptions, and councils may adopt Easter Sunday trading policies, so call your store before a holiday trip. We found no official statement about clearance or markdown timing.

Shoppers planning a gathering can compare the FreshChoice supermarket Mailer this week and the Crackerjack Mailer this week. All the retailers we list for the country are on the New Zealand catalogues hub.

About Super Liquor in New Zealand

The company's own pages say the Super Liquor name was first used in the late 1970s, when John Butterfield established Super Liquor Man. In the mid-1980s it became part of the Lion Group business LLR, which renamed it Super Liquor in the early 1990s, franchised the stores from late 1992 and left management in 1995, when Super Liquor Holdings was established.

Each store is an independent business with its own shareholders and directors or partners. The website advertises more than 185 stores, while an about-us page we opened gives 165, so the count has clearly changed between pages; treat it as roughly 165 to 185 and use the store finder. The company is a member of the Franchise Association NZ and Hospitality NZ, and its about page says it won the Best Franchise System, Retail Category at the 2017 Westpac NZ Franchise Awards.