Iceland Leaflet This Week

Iceland leaflet this week: the frozen-food shop, not the island

A word to anyone who arrived here from a search that also offers Northern Lights and Icelandic citizenship: this page is about Iceland the supermarket, trading as Iceland and The Food Warehouse, with a head office in Deeside, Wales. It was started by Malcolm Walker and Peter Hinchcliffe, who opened the first shop in Oswestry on 18 November 1970 selling loose frozen food. If you want volcanoes, you are in the wrong place; if you want the frozen aisle, carry on.

What is in the Iceland sale leaflet we hold

Our current edition is titled "Iceland - sale" and is valid from 9 October to 9 November 2026, five pages. It spans a month, not seven days, and we hold nothing that lets us name a usual start weekday. The two most-searched variants, "iceland leaflet this week" and "iceland christmas leaflet", describe how people use it: a quick look at what is being pushed before the weekly shop, and an early peek in autumn at what the festive range will look like. Offers vary by branch and by whether you are shopping in a standard Iceland or the bigger Food Warehouse, so nothing here replaces the shelf-edge label.

Shoppers usually compare with several rivals at once, so the grocery pages next door are worth opening: Aldi weekly offers, Lidl leaflet this week, Tesco offers page and Co-op leaflet. For the whole set, try the UK supermarket leaflets hub or the main UK page.

Iceland Bonus Card: how the savings really work

This is the part that separates Iceland from most grocers. The scheme is a prepaid balance: you top up the card and the shop adds a pound for every twenty you load, which is the five per cent that guides quote. Grocery Gazette described the original app launch in May 2021, with a barcode on your phone at the till instead of a plastic card. A cashback guide says the scheme was renamed Iceland Bonus Club in August 2025, is now fully digital, and has physical cards in some stores only.

• The balance can be spent in store or online at Iceland and The Food Warehouse, and loaded money cannot be taken back out.
• The bonus is reported to land within 48 hours.
• Members get weekly member prices on a large number of in-store lines, according to that guide.
• The same guide says over-60s with ID get ten per cent off the in-store food shop on Tuesdays, and describes a Christmas top-up bonus with dates correct as of September 2026.

Those details come from a third-party guide, not Iceland's own terms, which would not load for us. Read the live rules before you rely on a particular day or percentage.

Is Iceland open on Sunday? What time does Iceland close?

These two questions sit at the top of the suggestions: "is iceland open on a sunday", "what time does iceland close" and "iceland opening hours easter sunday". There is no single answer, because branches differ; third-party listings that we saw in search results showed one shop with Sunday hours from 10am to 4pm and another with Sunday closed, which proves the point without telling you about yours. The legal backdrop is the Sunday Trading Act, which according to Tendring District Council limits shops over 280 square metres in England and Wales to six hours on a Sunday and bars them from opening on Easter Sunday. Smaller shops can stay open as long as they like. For your branch, use Iceland's own store finder.

Iceland delivery slots, charges and the free next-day offer

"Iceland delivery slots" and "iceland delivery charges" are both common. The shop has run free-delivery promotions over the past year, and the cashback guide quotes free delivery on online orders of 40 pounds or more, as well as a free next-day service for in-store spends at that level. An April 2026 trade report mentioned a short promotion of free same-day delivery over 40 pounds. Thresholds have moved before: a Retail Gazette piece described a cut to 35 pounds during a trial. Treat every figure as a snapshot and look at the basket page.

Price match, returns and the question of "cheapest"

People also type "iceland price match" and "is iceland cheaper than asda". Return windows, refund methods and price-adjustment rules are not identical across stores or channels. Ask the branch for the current terms and hold on to your receipt. For returns, GOV.UK says goods that are faulty or not as described must be refunded, and that is the safe baseline for anything bought at a shop or online.

The company behind the shop

Wikipedia records that the firm bought St Catherine's Freezer Centres in 1983, listed in 1984, took over Bejam in 1989, merged with Booker in 2000 and passed through a Baugur-led consortium before Walker returned in 2012 with Graham Kirkham. The Food Warehouse, a larger format, launched in 2014 and had 140 locations by 2021. In 2018 it became the first major UK supermarket to ban palm oil from own-brand products, and the current tagline is "That's why mums go to Iceland".