Maxi Flyer This Week

Maxi flyer this week: the Thursday-to-Wednesday circulaire

If you shop in Quebec, you probably know the drill: the Maxi flyer, printed bilingually as a "circulaire", is the thing you flip through before you decide where the groceries get bought. The two editions we hold on AdsSOS run from October 15 to October 21, 2026 (17 pages) and from October 22 to October 28, 2026 (19 pages). Both begin on a Thursday and last seven days, so a new one is due each week. We found no official release hour, so we will not guess one.

Searches such as "maxi flyer montreal", "maxi flyer laval" and "maxi flyer gatineau" show that people look for the version tied to their own city, which is sensible because offers can differ by region. You can page through the latest scan on our Maxi weekly flyer this week listing, then line it up against other grocers in the Canada supermarkets flyers hub.

Who Maxi is, in plain terms

Wikipedia explains that Provigo founded Maxi in 1984, and the first store opened on November 19, 1984 in a former Kmart in Longueuil. Loblaw took over Provigo in 1999, so Maxi is now a Loblaw division. The article describes it as the Quebec counterpart of No Frills, with one difference: Maxi stores are company-owned rather than franchised. It lists 185 locations in Quebec as of 2026 and two formats, the regular Maxi and the larger Maxi & Cie, whose first store opened in 1996 in Saint-Léonard and which carries more general merchandise.

Loblaw counts the network a little differently. A June 2026 release calls Maxi Quebec's leading discount grocer with more than 200 stores, and says a new store opened in Bathurst, New Brunswick, on June 4, 2026, replacing a No Frills. The "is maxi owned by" question has a short answer: Loblaw Companies.

Imbattable: how Maxi price matching works

"Maxi price match" is one of the most repeated searches, along with "does maxi price match" and "maxi price match which stores". The banner's slogan is "Imbattable. Point final.", and Loblaw's release confirms the programme matches competitors' advertised prices. A Narcity writer who tried it in 2025 reported these conditions, based on what her store told her:

• Proof must be an original printed or digital ad that comes straight from the competitor, still valid on the day you buy, with the format and dates visible.
• Items must be identical in brand, type, size and unit; a smaller container of raspberries does not unlock the price of a bigger one.
• The limit is four units per item, and Spring Financial's summary says up to four items per customer per transaction.
• Store brands are excluded except eggs, butter and potatoes, and so are clearance goods, rebates, loyalty rewards and obvious competitor errors.
• Go to a staffed till and tell the cashier before scanning starts.

Each store chooses which rivals it accepts, so the list can differ between two nearby branches. Her store took Super C, Walmart, Tigre Géant, Métro and IGA. Maxi can change the rules without notice, so a quick call to your store is worth it. If you want to compare against the usual suspects, the Walmart Canada flyer this week and the Metro weekly flyer are good places to look.

PC Optimum and other ways to trim the bill

Loblaw's release states that PC Optimum is available at Maxi. Wikipedia says the programme launched on February 1, 2018, that 1,000 points equal one dollar, and that redemption starts at 10,000 points in multiples of 10,000. Points cannot pay for gift cards, alcohol, tobacco, lottery tickets or prescription medication. Narcity adds that the card brings personalized offers based on what you buy, and that each 10,000 points is worth ten dollars.

The same Narcity piece lists a few habits that Quebec shoppers swear by: a shelf of fruit, vegetables and other items near their best-before date at a reduced price (go early for choice), discounted roast chicken when closing approaches, the Flashfood app, and the free Reebee app to gather flyers and build a list for the Imbattable counter. Treat these as tips rather than guarantees. The article also names the Sans nom and Le Choix du Président house brands.

Maxi hours, Sundays and holidays in Quebec

People type "maxi hours sunday", "maxi hours today" and "when does maxi close" all the time, and the honest answer is that hours are set store by store, so the store finder on maxi.ca is the place to confirm. What we can add is the legal frame. According to the Retail Council of Canada, most Quebec retailers may not open on New Year's Day, Easter Sunday, Saint-Jean-Baptiste Day, Canada Day, Labour Day and Christmas Day. A pilot project running since October 2, 2025 lets merchants in Gatineau, Laval and Saint-Georges stay open until 8 p.m. on weekends, excluding statutory holidays, though participation is voluntary.

Maxi pharmacy, gift cards and delivery questions

Search suggestions include "maxi pharmacy", "maxi gift card" and "does maxi deliver groceries". Loblaw's release says only that the company has full-service pharmacies in close to 500 grocery stores, without naming which banners, so we cannot confirm a pharmacy at any given Maxi. For delivery and gift card terms, check maxi.ca directly, since we could not open the official pages. If pharmacy or beauty shopping is your main errand, the Canada health and beauty flyers hub may be a better starting point.

Where to go next

Quebec shoppers often compare Maxi with its sister banner, so open the Provigo weekly flyer too, and use the Canada flyers hub to jump to any other retailer we track.