2022 Black Friday Deals by Category: Groceries, Health, Fashion, Toys and Finance in South Africa

Quick answer: Beyond electronics, South Africa's 2022 Black Friday spread across groceries, health, fashion and finance: Shoprite, Checkers and LiquorShop promoted up to 50% off from 24 to 27 November with extended hours; Pick n Pay and QualiSave ran Smart Price deals that required the Smart Shopper card and same-day delivery in select areas if ordered before 2pm; Dis-Chem ran an eight-day event from 20 to 27 November limited to six products per offer per purchase; Adidas offered up to 50% online and up to 40% in stores; Cotton On took 30% off and Toys R Us up to 90%; and FNB eBucks offered up to 60% in its shop. All of this is 2022 history. Black Friday 2026 is on 27 November.

Last updated: October 2026. Facts come from Bizcommunity's Black Friday 2022 retailer plans (21 November 2022). "Up to" figures are maximums on selected items. We found no post-event results, so we do not claim how deep the discounts really were. This article is organised by category to complement our 2022 retailer-by-retailer article.

Groceries and liquor

Retailer	2022 details
Shoprite, Checkers, Checkers Hyper, Checkers Foods, LiquorShop	24 to 27 November; up to 50% off; extended hours and extra staff; Checkers Little Me and Checkers Outdoor stores took part for the first time
Pick n Pay and QualiSave	Deals in store and online; Smart Price deals need Smart Shopper; same-day delivery in select areas if ordered before 2pm; QualiSave focused on multi and combo deals
Makro	Appliances, fresh and butchery, pantry, general merchandise, liquor; 2 to 5 day delivery

The Pick n Pay requirement of a Smart Shopper card for Black Friday prices is a pattern that has continued: many of the best grocery prices require a loyalty card. In 2025 a Pick n Pay survey found that 70% of Smart Shoppers wanted discounts on groceries rather than luxury items.

Health and beauty

Retailer	2022 details
Dis-Chem	20 to 27 November (eight days); health, beauty, skincare, baby products, mobility aids; limit of six products per offer per purchase
Wellness Warehouse	Black Friday weekend; up to 60%; planted 400 trees via Greenpop
Avon and Justine	Up to 70%; free delivery on website orders over R600

Fashion, sport and toys

Retailer	2022 details
Adidas	Online and stores 21 to 25 November (online up to 50%, stores up to 40%); factory outlets 17 November to 4 December (up to 50%)
TFG (Foschini, Markham, American Swiss, Coricraft and others)	Black Friday week; 26 brands; 350 new stores
Cotton On Group	Cotton On 30% off; Factorie 25% sitewide; Typo 25% to 50% online
Toys R Us	From the evening of 24 November; up to 90%

Finance and telecoms

Provider	2022 details
FNB eBucks	10 November to 10 December; up to 60% off in the eBucks shop; up to 40% off NetFlorist vouchers; chance to win a R10,000 Superbalist voucher
FNB Connect	18 November to 31 December; up to 50% off monthly instalments on selected devices
Xiaomi (via partners)	To 31 December 2022; up to R1,000 off selected smartphones
MTN	Deals to 4 December 2022 with up to 60% off on selected products (see our MTN 2022 article)

What the category view teaches

1. Loyalty cards unlock prices in groceries and health.
2. Purchase limits (Dis-Chem's six per offer) stop stock-ups.
3. Outlets and online can have different discounts (Adidas 50% online, 40% in stores).
4. Reward platforms such as eBucks run their own events.

A shopper who plans by category could in principle buy groceries on Pick n Pay's Smart Price deals, health items at Dis-Chem within the six-product limit, clothing at Adidas online and a TV from a specialist. The worked example below uses invented prices to show how a R5,000 budget might be allocated.

Category (invented budget)	Amount	Share
Groceries and household stock-up	R2,000	40%
Health and baby	R800	16%
Clothing and shoes	R1,200	24%
Gifts and toys	R1,000	20%

Pros and cons

Pros

• Black Friday reaches beyond tech.

Cons

• Maximum discounts are rarely typical; limits and card requirements apply.

Frequently asked questions

Did Pick n Pay run Black Friday in 2022?

Yes, with Smart Price deals needing a Smart Shopper card.

What was Dis-Chem's limit?

Six products per offer per purchase.

Were these deals real?

"Up to" figures are maximums; we could not verify typical discounts.

Are they still available?

No.

Sources

• Bizcommunity (21 November 2022): SA retail brands reveal plans for Black Friday 2022
• Pick n Pay investor media (November 2025): Smart Shopper survey