Shoprite - Latest circular - South Africa
ShopriteLatest circular, valid until 22 November 2026

Quick answer: For Black Friday 2022 (25 November), BusinessTech reported that the Shoprite group's in-store and online deals would include its LiquorShop brand alongside Shoprite and Checkers, with discounts of up to 50% advertised across the group. We could not retrieve a dated LiquorShop product list or prices for 2022, so we state no liquor prices. What applies every year is the rule set: alcohol is sold only to people 18 and older, the drink-drive limit is 0.05 g per 100 ml, retailers may limit quantities and online liquor orders require age checks. For Black Friday 2026 on 27 November, compare per-litre or per-serving prices and buy only what you will use.

Last updated: October 2026. Facts come from BusinessTech's 2022 coverage and general South African liquor and road traffic rules. We have no verified 2022 LiquorShop prices. Worked examples use invented prices.

Background: liquor and the Shoprite group

The Shoprite group sells liquor through standalone LiquorShop stores, which are often attached to or near Shoprite and Checkers supermarkets, as well as through some Checkers Hyper stores. These outlets target value-conscious shoppers, with a wide range of beer, wine, spirits and ready-to-drink products at competitive prices. During Black Friday they join the group-wide campaign, with promotions on popular brands and bulk packs intended to attract festive-season stock-up shopping. Liquor sales are regulated by national and provincial laws, so trading hours and conditions vary by area.

Black Friday liquor deals usually come in a few forms: price cuts on specific brands, multibuy offers on cases of beer or cider, and bundle deals pairing spirits with mixers. They may also include loyalty-card pricing for Xtra Savings members. Because the offers are timed ahead of the December holidays, they appeal to shoppers planning gatherings, braais and gifts. A sensible approach is to treat these offers as a chance to buy what you would purchase anyway at a lower price, not as a reason to drink more.

Comparing liquor deals properly

Compare by volume and by serving. A six-pack of 440 ml beer holds 2.64 litres, a 750 ml bottle of wine holds about five 150 ml glasses and a bottle of spirits holds 25 standard 30 ml tots. On invented prices, a six-pack at R119.99 costs R45.45 per litre, a bottle of wine at R59.99 costs R12.00 per glass, and a bottle of spirits at R229.99 costs R9.20 per tot. Comparing these helps you decide what suits your gathering and budget. Check the alcohol content too: stronger drinks give more units per rand but need more care.

Check the conditions on the offer. Some deals apply only to cardholders, some have limits per customer, and some are available only in selected stores or online. Check the vintage and date on wine, and avoid buying more than you can store. Keep bottles in a cool, dark place, and wine on its side if it has a cork. If you buy online, expect age verification at delivery and be prepared to show ID.

Item (invented prices)PriceServing unitCost per serving
Six-pack of 440 ml beerR119.996 beersR20.00
750 ml wineR59.995 glassesR12.00
750 ml spiritR229.9925 totsR9.20

Responsible buying and your rights

Alcohol is for people 18 and older, and it is an offence to supply it to minors. Never drink and drive: the legal limit is 0.05 g per 100 ml of blood, and the safest choice is not to drive after drinking at all. Plan transport in advance, with a designated driver or a ride-hailing service. If you are hosting, offer food and non-alcoholic options, and do not pressure guests to drink. If you or someone you know is struggling with alcohol, organisations such as SANCA offer support.

On the consumer side, the Consumer Protection Act applies to liquor sales: prices must be accurate and goods must be of good quality. If a bottle is faulty or damaged, take it back with your slip. Keep receipts for gifts and for warranty purposes. Finally, set a budget and avoid buying on credit for alcohol. A good Black Friday liquor deal is one that fits a plan you made before the event, with a list of quantities and a cap on spending, rather than a rush to the shelves.

Frequently asked questions

Did LiquorShop take part in Black Friday 2022?

BusinessTech reported that Shoprite's Black Friday deals would include LiquorShop; we could not verify specific prices.

What is the legal age to buy alcohol?

18 years and older.

How can I compare liquor deals?

By price per serving and alcohol content, with attention to limits and conditions.

Sources

Pick n Pay - Latest circular - South Africa
Pick n PayLatest circular, valid until 2 November 2026
  • BusinessTech (2022): Black Friday 2022 deals at Shoprite, Pick n Pay, Woolworths and Makro
  • South African National Road Traffic Act; National Liquor Act; Consumer Protection Act