Shoprite - Latest circular - South Africa
ShopriteLatest circular, valid until 22 November 2026

Quick answer: We found no South African bottle store called Superstore Liquor; the only result was a Canadian flyer for the Ontario Superstore chain. South African liquor specials come from other chains: Shoprite Liquor (142 specials across three catalogues to 1 and 8 November 2026), Pick n Pay Liquor (about 687 stores in a 2024 breakdown, with a summer liquor catalogue to 29 November), tops! at SPAR (913 stores reported in November 2024), Boxer Liquors (206 stores in May 2026), Makro Liquor (23 liquor stores of Makro's 46), Ultra Liquors (described as one of the top three liquor outlets by volume) and independents such as Johnny's in Pretoria and Liberty Liquors in KwaZulu-Natal. You must be 18 or older.

Last updated: October 2026. Facts come from Cataloguespecials, WeeklyFlyer (Canadian), Wikipedia (Makro), Pick n Pay and Daily Investor reporting, Boxer's investor site, LatestSpecials, Johnny's and Liberty Liquors' websites. Counts are from different dates. "Superstore Liquor" may be a local independent that is not indexed; if you know its address, search it directly.

Who sells liquor specials in South Africa

ChainSizeCurrent catalogueNotes
Shoprite LiquorNot published19 or 22 October to 1 or 8 November 2026142 specials across three catalogues
Pick n Pay LiquorAbout 687 (2024)Summer liquor catalogue to 29 November; liquor catalogue 23 October to 5 NovemberSmall-format stores
tops! at SPAR913 (November 2024)SPAR regional leafletsShoprite overtook it by outlet count in March 2026 per Business Day
Boxer Liquors206 (May 2026)In storeFY2027 target of 35 new liquor stores
Makro Liquor23 of Makro's 46 stores (Wikipedia)makro.co.zaBulk and warehouse style
Ultra LiquorsTop three by volume per LatestSpecialsWeekly flyerDurban and Johannesburg
Johnny's Liquor HypermarketOne store, PretoriaWeekly, traders, monthlyFree Gauteng delivery above R1,000
Liberty LiquorsThree stores (Durban, Pietermaritzburg)Promotions pageNo returns policy
Supa Store (Soweto)One listed store15 October to 8 November 2026Grocery and liquor

How to compare liquor specials across chains

  1. Pick the same brand and size (for example 750 ml).
  2. Compute the price per litre.
  3. Check the validity dates. Many end on 1 or 8 November.
  4. Check delivery thresholds and fees.
  5. Check return policies, since some stores do not accept returns.
Product (listed)StorePricePer litre
Hennessy VS 750 mlShoprite LiquorR509.99R679.99
Hennessy VS 750 mlJohnny'sR519.90R693.20
Johnnie Walker Red 750 mlJohnny'sR239.90R319.87
Gordon's Gin 750 mlJohnny'sR159.90R213.20
Jagermeister Orange 750 mlShoprite LiquorR299.99R399.99

On the one brand we can compare directly, Shoprite Liquor's Hennessy VS at R509.99 is R9.91 below Johnny's R519.90, a difference of about 1.9%. That is small, so the choice may come down to delivery, convenience and the wider basket.

Safety and the law

  • No alcohol sales to anyone under 18.
  • The driving limit is 0.05 g per 100 ml of blood.
  • Buy only from licensed stores and avoid illicit alcohol.

Why the right name matters when you search

When a name does not match a real business, search engines pull results from other countries and from unrelated businesses, which wastes time and can lead you to scams. If you saw "Superstore Liquor" on a poster, a WhatsApp message or a social media post, check the exact name, the town and the licence details. A genuine South African liquor store should display its liquor licence number, which Johnny's does on its website along with its VAT number. If a page offers very low prices on premium spirits, no licence details and a request for payment by EFT to a personal account, treat it as a possible scam.

If you cannot find the shop, use a store finder from a chain you know. Shoprite Liquor, Pick n Pay Liquor, tops! at SPAR and Boxer Liquors all have store locators. Check their opening hours, which are set by municipal by-laws and licence conditions. Compare prices for the specific bottle you want, since a special on a bottle you do not buy is no use. Finally, remember that the legal minimum age is 18 and that you should never buy alcohol for someone under 18. If you suspect illicit or counterfeit alcohol, report it to the police or the Department of Trade, Industry and Competition.

Sign of a legitimate liquor sellerSign of a scam
Displays a licence number and addressNo address or licence
Prices close to other chainsPrices far below market
Pays through a standard checkoutDemands EFT to a personal account
Clear returns and age policyNo terms at all

Pros and cons

Pros

  • Many competing chains and catalogues.

Cons

  • Pack sizes missing on some listings.
  • Specials end quickly.

Frequently asked questions

Is there a Superstore Liquor in South Africa?

We found none.

Which chain has the most liquor stores?

tops! at SPAR (913 in November 2024) and Pick n Pay Liquor (about 687 in 2024) are the biggest we found; Shoprite overtook tops by outlet count in March 2026, per Business Day.

When do the current liquor catalogues end?

1 and 8 November 2026.

How old must I be?

18 or older.

Sources

  • Cataloguespecials: Shoprite Liquor; WeeklyFlyer: Superstore (Canada); Wikipedia: Makro (South Africa)
  • Boxer Retail investor site; Johnny's and Liberty Liquors websites; LatestSpecials: Ultra Liquors; Business Day (2 March 2026)