Woolworths - Latest circular - South Africa
WoolworthsLatest circular, valid until 8 November 2026

Quick answer: Woolworths promotes its current offers through its website, app and in-store displays, and we could not find a fixed public schedule for a printed weekly catalogue, so check the Woolworths app and website for the current cycle. Many offers are linked to WRewards, so scanning your card or app at the till matters. This article explains how to read Woolworths promotions and compare them with rival catalogues.

Last updated: October 2026. Facts come from Wikipedia (Woolworths Holdings Limited), BusinessTech and spar.co.za for comparison. We do not quote prices.

Babies R Us - Latest circular - South Africa
Babies R UsLatest circular, valid until 8 November 2026

Update, October 2026: Woolworths' WRewards and MySchool cards stopped working on 30 June 2026 and were replaced by the MyDifference programme (Loyal, Ambassador and VIP tiers, with a virtual card in the Woolies app). References to WRewards in this article describe the programme as it was before that date. If the Woolworths offers are not quite what you need, it is worth comparing them with the latest Babies R Us catalogue and the current PEP Stores catalogue before you decide.

Where Woolworths shows its offers

  1. The Woolworths website and app: current promotions and member offers.
  2. In-store tags: the price you pay. Photograph tags for items you buy regularly.
  3. Food stores and department stores: offers differ by format.
  4. Email and social media: useful for event sales, but verify details in the app.

What sits behind the catalogue

Woolworths Holdings Limited trades on the JSE as WHL. Wikipedia lists 1,669 locations in 2026, including about 1,007 in South Africa, and 1,010 Woolworths-branded locations, of which 710 are food stores. Formats include department stores, Food Emporium, Food, Food Market, Food Local, FoodStop and WCellar. The group also owns Absolute Pets (196 stores in South Africa) and about 230 WCafe cafes. Revenue in 2026 was about R82.77 billion. A catalogue for a department store with clothing and home will look different from a food-store promotion, so read the headings to know which format the offer applies to.

FormatWhat the offer is likely to cover
Woolworths department storesClothing, home and some food
Food Emporium, Food MarketFull grocery ranges and fresh food
Food Local and FoodStopConvenience top-ups
WCellarWine and liquor (18+)
Absolute PetsPet products

Woolworths catalogue versus rivals

RetailerCatalogue styleLoyalty
WoolworthsApp and website promotions, in-store offersWRewards
SPARNational and regional leaflets; one ran 19 Oct to 8 Nov 2026SPAR Rewards
CheckersWeekly promotions with member pricesXtra Savings
Pick n PayOnline promotions with member prices and datesSmart Shopper

How to read a Woolworths offer

  1. Check whether the price is for everyone or WRewards members.
  2. Check the dates and the format (food store or department store).
  3. Compare unit prices with house brands from Checkers or Pick n Pay.
  4. Check quality indicators: free-range, organic or ready-meal claims, and confirm what you are getting.
  5. Plan the use: freeze or cook perishables on special.

A fair comparison method

Pick ten items you buy regularly in categories where Woolworths is strong: fresh chicken, yoghurt, ready meals, bread, cheese. Record the price per 100 g or per litre at Woolworths, Checkers and Pick n Pay across three weeks. Woolworths may win on some quality-driven items and lose on staples. Many shoppers split their shop, buying staples at discount chains and selected quality items at Woolworths.

Item typeTypical approach
Staples (maize meal, rice, oil)Buy at the cheapest chain by unit price
Premium fresh and ready mealsWoolworths promotions can be competitive
Clothing and homeUse department store sales events

Pros and cons

Pros

  • Quality-led range.
  • WRewards and app convenience.
  • Food and non-food in one brand.

Cons

  • Premium pricing on everyday items.
  • No fixed public catalogue schedule found.
  • Offers differ by store format.

Frequently asked questions

Does Woolworths publish a weekly catalogue?

We found no fixed public schedule; check the app and website.

Is WRewards free?

Check the programme terms on the Woolworths website.

How many Woolworths food stores are there?

710 within 1,010 Woolworths-branded locations in 2026.

Is Woolworths always more expensive?

Not on every item; run a basket comparison.

Using the Woolworths app well

Open the app before you shop, check the offers and member prices for your store, and add items to a list so you do not forget them. Scan your WRewards card or app at the till, and check your slip afterwards to confirm the discount was applied. If you shop across several chains, keep a short note of the three or four items where Woolworths is consistently cheapest for you, and buy those there while buying staples elsewhere.

StepAction
1Open the app and check your store
2Add specials you need to a list
3Scan the card at the till
4Review the slip for the discount

Sources

  • Wikipedia: Woolworths Holdings Limited
  • spar.co.za specials page
  • BusinessTech: Woolworths and retail coverage