Quick answer: Apple itself rarely discounts heavily in South Africa, so Mac and iPad savings usually come from resellers such as iStore, with extras like trade-in bonuses and accessory discounts. In 2024 iStore's sale ran from 18 November to 2 December, and coverage noted that iPhone discounts were modest, with R1,000 off on some models and R1,000 extra for Mac trade-ins. We found no 2025 iStore Black Friday list, only a May to June 2025 anniversary sale, so check iStore directly before Black Friday on 27 November 2026.

Last updated: October 2026. Facts come from Gauteng.net's report on iStore's Black Friday 2024 deals, iStore's 20-Year Sale coverage, Stuff.co.za, BusinessTech and Woolworths' WConnect promotion page. Older prices are history, not current offers.
What past sales looked like
| Period | Retailer | What was reported |
|---|---|---|
| 23 May to 5 June 2025 | iStore | 20-Year Sale: up to R5,000 off Mac and accessories and up to R5,000 off iPad and accessories, across all stores, online and in the new iStore iOS app |
| 18 November to 2 December 2024 | iStore | Black Friday sale; some iPhone models only R1,000 off; Mac highlights were accessory discounts and R1,000 extra for Mac trade-ins |
| 2023 | iStore | M1 13-inch MacBook Air with 256GB listed at R16,000 |
| Undated | Woolworths WConnect | Up to R2,500 off selected Apple devices including iPads and MacBooks, limited time |
| 2019 and 2020 | iStore | Early Black Friday deals; Stuff described the 2020 deals as "okay" |

The pattern is consistent: modest discounts on core devices, with larger visible savings on accessories, trade-ins and older models. If you are waiting for a deep cut on the newest MacBook, history suggests you might be disappointed. If the Woolworths offers are not quite what you need, it is worth comparing them with the latest Babies R Us catalogue and the current PEP Stores catalogue before you decide.
Where the real savings usually are
- Previous-generation models. When a new Mac or iPad launches, the older model often gets cheaper at resellers.
- Trade-in bonuses. An extra amount for trading in an old device lowers your net cost; check the condition rules.
- Accessories. Cases, keyboards and chargers are often discounted more than the device.
- Education pricing. If you are a student or educator, ask about education discounts, which can run all year.
- Bundles. A device with a free accessory may beat a small price cut.
Compare the net cost
The numbers below are invented to show the sum. Suppose a laptop costs R18,999 with a R1,000 trade-in bonus and a R500 accessory voucher, against another reseller at R18,499 with no extras.
| Option (invented numbers) | Price | Extras | Net cost |
|---|---|---|---|
| Reseller A | R18,999 | R1,000 trade-in and R500 voucher | R17,499 if you use both |
| Reseller B | R18,499 | None | R18,499 |
| Reseller A without trade-in | R18,999 | R500 voucher only | R18,499 |
The deal only wins if you have a device to trade in and need what the voucher covers.
Mac, iPad or something else?
| Need | Option | Note |
|---|---|---|
| Study and light work | An older MacBook Air or an iPad with keyboard | Check the chip generation and storage |
| Creative work | MacBook Pro or iMac | Memory and storage cannot be upgraded later on many models |
| Budget Windows laptop | See our laptop Black Friday guide | Specs matter more than the badge |
| Reading and drawing | iPad | Pencil and keyboard cost extra |
Because storage and memory are often fixed at purchase, buy a configuration you will not outgrow, even if the sale price is on a smaller one.
Your rights
The Consumer Protection Act gives you the right to goods of good quality and generally six months to return defective goods. Online purchases have a seven-day cooling-off period under the Electronic Communications and Transactions Act. Keep your invoice and note the warranty terms, and check whether the reseller or Apple handles repairs.
Pros and cons
Pros
- Resellers compete with trade-ins, bundles and accessories.
- Longer sale windows give time to compare.
Cons
- Headline discounts on new devices are often modest.
- Stock on the best deals sells out.
- Pricing in rand follows exchange-rate moves.
Frequently asked questions
Does Apple discount in South Africa on Black Friday?
Mostly resellers do. Past iStore sales offered modest cuts plus trade-in and accessory extras.
When was iStore's 2024 sale?
18 November to 2 December 2024.
Is there a 2026 iStore sale yet?
We found none published. Black Friday is on 27 November 2026.
Are older MacBooks worth buying?
They can be, if the chip, memory and warranty suit your needs.
Sources
- Gauteng.net: iStore Black Friday 2024 biggest deals
- iStore 20-Year Sale coverage (May to June 2025)
- Stuff.co.za: iStore's Black Friday deals are okay (2020)
- BusinessTech: iStore early Black Friday 2019 deals
- Woolworths WConnect: Apple device promotions



