
Quick answer: Takealot's undated product pages list the iPhone 17 256GB at R20,999, the iPhone 17 Pro 256GB from R23,250 (marked 16% off), the iPhone 17 Pro Max 256GB at R27,999 and the 512GB at R32,999. At launch, MyBroadband reported Takealot's cash prices as R20,799 for the iPhone 17 256GB and R25,999 for the 512GB, the lowest of the three retailers it compared, with the iPhone Air at R25,999. Prices move with the rand and stock, so treat these as snapshots and compare at Makro, iStore and the networks before you buy.
Last updated: October 2026. Facts come from Takealot's product pages (undated), MyBroadband's iPhone 17 pricing report and a JKPhones piece giving the iPhone 16 256GB at R18,999 when the iPhone 17 arrived. Two Alibaba-hosted buying guides looked unreliable and are not used. We found no current Takealot price for the iPhone 16 and no Blue Dot Sale phone deals yet.
The listings and launch prices
| Model | Takealot listing (undated) | Launch cash price (MyBroadband) |
|---|---|---|
| iPhone 17 256GB | R20,999 | R20,799 |
| iPhone 17 512GB | Not retrieved | R25,999 |
| iPhone Air | Not retrieved | R25,999 |
| iPhone 17 Pro 256GB | From R23,250, 16% off | Not retrieved |
| iPhone 17 Pro Max 256GB | R27,999 | Not retrieved |
| iPhone 17 Pro Max 512GB | R32,999 | Not retrieved |
| iPhone 16 256GB (at the iPhone 17 launch) | Not found | R18,999 per a JKPhones piece (retailer not stated) |
Our calculation: the iPhone 17 256GB listing of R20,999 is R200 above the launch price of R20,799, about 1%. A "from R23,250" iPhone 17 Pro marked 16% off implies a previous price of about R27,679 if the percentage is applied to the pre-discount price (R23,250 divided by 0.84), but we cannot verify what that earlier price was.
Cash, contract or pay-in-parts?

| Route | How it works | Watch-out |
|---|---|---|
| Cash or card at Takealot | You pay once and own the phone | Check whether the seller is Takealot or a marketplace seller |
| Payment partners | Takealot has worked with services such as Payflex, PayJustNow and Mobicred (listed in search suggestions) | Check fees and interest |
| Network contract | Vodacom, MTN, Telkom and Cell C bundle a phone with a plan | Total over 24 to 36 months is higher |
| Pre-owned or refurbished | Cheaper but with limited warranty | Check battery health and returns |
How to check a real deal
- Check the seller. A Takealot-sold phone and a marketplace seller can have different warranty terms.
- Check the exact model and storage (256GB, 512GB), colour and region (South African version).
- Track the price in October; Black Friday 2026 is on 27 November and Takealot's deals run 26 October to 23 November.
- Compare at Makro, iStore, Incredible Connection and the networks. Makro listed the iPhone 17 256GB at R21,999 and the Pro Max 256GB at R28,999.
- Check the warranty and who services it.
- Watch out for fake sites: Capitec has warned criminals may imitate Takealot, Game or Incredible Connection. Type the address yourself.
Worked example: three listings compared (using real listing figures)
| iPhone 17 256GB | Price | Difference from cheapest |
|---|---|---|
| Takealot launch price | R20,799 | Baseline |
| Takealot listing | R20,999 | R200 more |
| Makro listing | R21,999 | R1,200 more |
The differences are small in percentage terms (1% and 5.8%), but R1,200 buys a good case, screen protector and a year of cloud storage. Look at the full package. If the Takealot offers are not quite what you need, it is worth comparing them with the latest KIT KAT Cash & Carry catalogue before you decide.
Your rights
The Consumer Protection Act gives you the right to goods of good quality and generally six months to return defective goods. Online purchases have a seven-day cooling-off period under the Electronic Communications and Transactions Act. Keep the box, invoice and IMEI number.
When to buy: now, Black Friday or January?
New iPhone models rarely see deep discounts in their first year, but retailers use bundles, trade-ins and gift cards to make offers look better. Takealot said last year's Black Friday sales broke records, and its top products by value included Apple devices such as the iPad and AirPods in the volume list. If you need a phone now, buy it, but track the price for two weeks. If you can wait, compare in late November and again in January, when back-to-school and new-year promotions begin. Older models such as the iPhone 16 usually fall in price after a new launch, and the saving can be larger in percentage terms than on the newest phone.
Also think about total cost of ownership. A screen protector, case, charger and cloud storage may add R1,000 or more. Insurance can add a monthly fee. If you trade in an old phone, get a quote from two sources before you accept an offer. Finally, check the box for the South African version and confirm that the retailer includes the standard Apple warranty, and keep the invoice and the IMEI number in a safe place in case of theft or repair.
| Extra cost (invented figures) | Estimate |
|---|---|
| Case and screen protector | R400 to R800 |
| Fast charger | R300 to R600 |
| Insurance per month | R100 to R250 |
| Cloud storage per month | R15 to R60 |
Pros and cons of buying at Takealot
Pros
- Competitive launch prices (the lowest of three retailers in MyBroadband's comparison).
- Month-long deals and TakealotMORE delivery benefits.
Cons
- Marketplace sellers and past fake-discount complaints.
- Prices move with the exchange rate.
Frequently asked questions
How much is the iPhone 17 at Takealot?
R20,999 for the 256GB model in the listing; R20,799 at launch.
How much is the iPhone 17 Pro Max?
R27,999 for 256GB and R32,999 for 512GB.
Is Takealot cheaper than Makro?
For the iPhone 17 256GB, yes by R1,000 on the listings we saw.
When are Takealot's Black Friday deals?
26 October to 23 November 2026, with the main sale on 27 November.
Sources
- Takealot: Apple iPhone 17, 17 Pro and 17 Pro Max product pages
- MyBroadband: Apple iPhone 17 prices revealed in South Africa
- JKPhones: iPhone 17 price South Africa costs and deals
- Makro: cellular store page



