Lidl - Latest circular - United Kingdom
LidlLatest circular, valid until 11 November 2026

Quick answer: Lidl GB replaced its Coupon Plus feature with Lidl Plus Points on 5 May 2026. You earn 1 point per £1 spent in store and swap points for coupons in the Lidl Plus app. Between 5 May and 31 July 2026, new app users got 100 bonus points, worth £1 in vouchers. The latest trade figures put Lidl's UK market share at a record 8.8%, ahead of Morrisons at 8.5%.

Last updated: November 2026. Lidl changes its app and offers often. Open the Lidl Plus app to see what's live today.

Lidl in Britain: where it fits

Aldi - Latest circular - United Kingdom
AldiLatest circular, valid until 11 November 2026

Lidl is a German discount chain, run alongside Aldi in the "discounter" corner of the market, and it has become a proper grocery force over here. Recent market data shows it has overtaken Morrisons to become the fifth-biggest supermarket by share, at 8.8% against 8.5% in the 12 weeks to mid-June 2026. For a shop that looked like a quirky alternative not so long ago, that's a big shift. Plenty of people now do their main shop there, not just a top-up.

Part of the appeal is the layout and the range. You get a core grocery offer that's mostly own-label, a decent bakery section, and the weekly "middle aisle" of non-food items, which people tend to call the Middle of Lidl. It's the same idea as Aldi's Specialbuys: garden gear, tools, kitchen gadgets, clothing and toys that come and go. Lidl's own tool brand is Parkside, its kitchen gadget brand is Silvercrest, its furniture and home brand is Livarno, its baby range is Lupilu and its toy line is Playtive. If you've searched any of those names, that's the shop they belong to, and they're all sold exclusively at Lidl.

Lidl Plus: what changed in May 2026

Lidl Plus is the free loyalty app. Until spring 2026 it ran on Coupon Plus, where you unlocked coupons on particular products and scratched cards for prizes. From 5 May 2026 that went, replaced by Lidl Plus Points. The new scheme gives you 1 point for every £1 you spend in store, and you can exchange points for coupons through a marketplace inside the app. MoneySavingExpert and consumer-money sites covered it as a shake-up, and not everyone loved it, because the old scheme gave quick money-off on items you were buying anyway.

The launch bonus was 100 points (worth £1 in vouchers) for anyone who opened or downloaded the app for the first time between 5 May and 31 July 2026. That window is closed now, so check the app for any newer welcome offer. The app also gives personalised coupons based on what you buy, plus partner perks for members aged 18 or over, with some perks not available in Northern Ireland. Lidl Plus is free to join, and you scan the QR code in the app at the till.

FeatureWhat it does
Points1 point per £1 spent in store; swap for coupons in-app
Bonus (May to July 2026)100 points on first app open or download, no spend needed
Personal couponsTailored to your shopping, shown in the app
CostFree

Is Lidl cheaper than Aldi?

There's no one-line answer, and anyone who tells you otherwise is guessing. The two trade places depending on the product and the week. Lidl tends to do well on bakery, fresh fish deals, and its Deluxe range at festive times. Aldi often edges it on some own-label staples. If you want to know which is cheaper for you, do the ten-item test: write down ten things you buy weekly, price them in both shops on the same day, and compare unit prices. Do it again in a couple of months, because the price war keeps shifting things around.

An invented example, just to show the method. If your ten-item basket is £22.40 at one and £23.10 at the other, you've saved 70p. Over 50 weeks that's £35. It's something, but it's not worth driving past a shop you like to get it. If the gap is £5, that's £250 a year, and then it's worth thinking about. (Numbers made up to show the arithmetic.)

Middle aisle tips

Go early if there's something you want, because the popular lines vanish fast. Check the item is the right model: Parkside tools usually share a battery system across the range ("X20V Team"), so you can build up a kit over time. Read the warranty on tools and appliances, and keep your receipt. If a product feels flimsy, you can take it back, as UK consumer law says goods must be of satisfactory quality, fit for purpose and as described. That's under the Consumer Rights Act 2015, and it applies whatever the shop's own returns slogan says.

Lidl isn't known for home delivery like the big four, so don't count on a Tesco-style delivery slot. Check its website for any online non-food sales and click-and-collect options, and read the delivery terms before you buy.

Food tips specific to Lidl

The bakery is a good place to start. Fresh bread, pastries and rolls are baked in store, and the price per item is hard to beat. The fresh fish and meat deals change weekly, and Lidl often shows a "Lidl Plus" price next to the standard one on the shelf, so read both labels. Check the use-by dates on short-life items, and freeze things like bread and meat on the day you buy them if you won't use them. On wine, Lidl has won plenty of awards, but taste is personal, so buy one bottle before you commit to a case. And as with any shop, look at the price per 100g or per litre on the shelf tag to compare pack sizes.

Frequently asked questions

Is Lidl Plus free?

Yes. You download the app, sign up and scan it when you pay.

What happened to Lidl's Coupon Plus?

It was withdrawn on 5 May 2026 and replaced with Lidl Plus Points, which pay 1 point per £1 spent and let you swap points for coupons.

Are Parkside and Silvercrest only sold at Lidl?

Yes. They're Lidl's own brands for tools and kitchen gadgets, so you won't find them in other supermarkets.

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