Quick answer: "raufarhólshellir" falls outside normal shopping, so this is a short guide with checkable facts, not a price list. We quote no live prices, and you should confirm details with the official source before you spend.
Last updated: November 2026. Prices, schedules and rules change.
The short version


If you searched "raufarhólshellir", you're probably planning a trip to Iceland, the country, and not looking for the supermarket chain (which is a different thing altogether). Iceland is a favourite with UK travellers because flights are short, usually around three hours from London, and the scenery is unlike anything at home.
What to know
Most first-timers do some version of the Golden Circle, a loop of roughly 230 to 300 kilometres from Reykjavik, depending on whom you ask and which stops you add, taking in Thingvellir National Park, the Geysir geothermal area and Gullfoss waterfall. Thingvellir is also where the Silfra fissure sits, a rift between the North American and Eurasian tectonic plates where you can snorkel or dive in very clear glacial water at around 2 to 4 degrees Celsius (most operators set a minimum age of 12 or older). Check the operator's safety and drysuit requirements and book ahead.
On the south coast, Skogafoss and Seljalandsfoss are the two big waterfalls near the Ring Road, and Svartifoss in Skaftafell is the one framed by dark basalt columns. The Laugavegur trail is a famous multi-day hike, about 55 kilometres from Landmannalaugar to Thorsmork, usually done in three or four days, with huts run by Ferdafelag Islands that need booking months ahead for July and August. Weather changes fast, so check the forecast at vedur.is and road conditions at road.is before you set off.
| Check | Why |
|---|---|
| Official source | Prices, rules and availability change |
| Reviews | Read several recent ones |
| Insurance and rights | Know what you're covered for |
More detail and cautions

Hotels range from city places in Reykjavik to remote lodges. Many of the names that turn up in searches, such as Fosshotel, Hotel Ranga, KEX Hostel, Hotel Budir or Hotel Borg, are real, but I haven't checked current prices, availability or facilities, and they change by season, so compare on the hotel's own site and read recent reviews. Northern lights viewing is a season thing (roughly autumn to early spring), never guaranteed, and depends on clear skies. If the Iceland offers are not quite what you need, it is worth comparing them with the latest Aldi leaflet and the current Asda leaflet before you decide.
On the money side, Iceland is expensive for UK visitors, and card payment is normal almost everywhere. Check your bank's foreign-transaction fees, and take out travel insurance that covers the activities you plan. If you book a package holiday from a UK company, ATOL or ABTA protection can matter. For hiking and driving, follow the safety advice from SafeTravel.is, which is the official site run by Iceland's Association for Search and Rescue.
Don't forget the practicalities. UK passport holders can currently visit Iceland for short stays, but entry rules can change, so check the Foreign, Commonwealth & Development Office travel advice for Iceland on gov.uk before you go. If you rent a car, check the insurance for gravel roads and F-roads, and don't drive off marked tracks, which is illegal and damages the fragile ground.
Make a habit of saving all the paperwork: the order confirmation, a photo of the receipt, the model and serial number of any electrical gear, and the name of the person you spoke to when you call customer services. It only takes a minute and can change a returns nightmare into a speedy refund.
If a text or email pops up about a missed delivery, a prize or a 'reward' from a shop you regularly use, remember scammers love big brand names and avoid clicking the link. Type the retailer’s address yourself or open its app. You can forward dodgy texts to 7726 for free and email suspicious messages to report@phishing.gov.uk. Should you have already handed over card details, call your bank immediately using the number on the back of your card.
You’ll find fake reviews cropping up all over the net, yet the Digital Markets, Competition and Consumers Act 2024 has made them illegal, as well as the cheeky 'drip pricing' trick of tucking mandatory fees away until checkout. The key consumer rules roll out from April 2025, meaning the quoted price should already bundle those fees. If it isn’t, take a screenshot and complain to the retailer and Trading Standards via Citizens Advice.
If your order goes missing, that’s the seller’s issue, not yours. The Consumer Rights Act states the goods remain at the seller’s risk until you or someone you’ve nominated physically receives them. When the courier says it’s been delivered but you can’t find it, start by asking the neighbours, then write to the retailer for a replacement or a refund.
Supermarket own-label items are usually the best value, and Which? has repeatedly proven they’re cheaper than their branded counterparts, sometimes by a big margin, though taste tests can be hit or miss. Try the own-label version of the stuff you buy most often and, if you can’t tell the difference, you’ve landed a permanent saving.
Check the unit price on food and household shopping. UK shops have to show a price per kilo, litre or unit on most goods, which lets you compare a big pack with a small one. Bigger isn't always cheaper, and multi-buy deals sometimes work out dearer than two single packs elsewhere.
Be careful about buy-now-pay-later. Interest-free instalments can be handy, but missed payments can bring fees and mark your credit file. Unregulated products may not give you the full protections of regulated credit, and the rules are changing, so read the terms and only use it for things you'd have been able to afford anyway.
When you're about to drop some serious cash, take a moment: measure twice, read the returns policy, confirm delivery arrangements and who'll collect the previous item. A little foresight saves you from the nightmare of a new sofa that refuses to fit the front door.
Frequently asked questions
Is this the same as the supermarket?
No. Iceland the country is separate from the Iceland supermarket chain.
Can I rely on prices I see in articles?
No. They change often, so always check the live page.
What are my rights if something goes wrong?
The Consumer Rights Act 2015 gives you protection, and for online purchases the Consumer Contracts Regulations do the same, while Citizens Advice can give you a hand.
Sources
- Visit Iceland: www.visiticeland.com
- SafeTravel.is, Icelandic Association for Search and Rescue: safetravel.is
- GOV.UK, Foreign travel advice: Iceland: www.gov.uk
- Citizens Advice, consumer rights: citizensadvice.org.uk



